Hey there, fellow travelers! If you’re planning a trip to the beautiful state of Oregon, you’re in luck. There are so many amazing events happening throughout the year that are sure to make your visit unforgettable. Check out our top picks for the best events in Oregon in 2020!
Oregon Travel: 2020 Calendar of Events
Whether you’re a foodie, a nature lover, or a music enthusiast, there’s something for everyone in Oregon. Here are just a few of the many events happening in the state this year:
CVBs: 5 Must-Have Features For Your Event Marketing Calendar
Planning an event can be a daunting task, but with the right tools, it can also be a lot of fun. If you’re looking to create a successful event marketing calendar, here are five must-have features to consider:
1. A Clear and Simple Design
Your event marketing calendar should be easy to read and navigate. Choose a design that is clean and simple, with a clear hierarchy of information. Use colors and fonts that are easy on the eyes, and make sure your calendar is optimized for both desktop and mobile use.
2. Integration with Social Media
Your event marketing calendar should be fully integrated with your social media channels. This makes it easy for attendees to share event information with their followers, which can help increase attendance and engagement.
3. Customizable Filters and Search Functions
Make it easy for attendees to find events that interest them by including customizable filters and search functions in your calendar. This allows users to search by date, location, event type, and more, making it easier to find the events that are most relevant to them.
4. Integration with Ticketing and Registration Platforms
If you’re selling tickets or requiring registration for your event, make sure your calendar is fully integrated with your ticketing and registration platform. This allows attendees to easily purchase tickets or register for your event directly from the calendar, saving them time and hassle.
5. Analytics and Reporting
To measure the success of your event marketing calendar, you need to have access to analytics and reporting tools. This allows you to track attendance, engagement, and other important metrics, so you can make data-driven decisions when planning future events.
September Events in Portland
If you’re planning a trip to Portland in September, here are a few events you won’t want to miss:
1. Portland Art Museum Art in Bloom
From September 18-20, the Portland Art Museum will be hosting Art in Bloom, a spectacular floral event that brings together the beauty of art and nature. The museum will be transformed into a floral wonderland, with more than 100 arrangements inspired by the museum’s permanent collection.
2. Polish Festival
On September 19, head to the Polish Festival in North Portland for a day of delicious food, lively music, and cultural activities. You’ll have the chance to try traditional Polish dishes, watch dance performances, and even learn a few Polish phrases!
3. Feast Portland
From September 17-20, foodies from around the world will gather in Portland for Feast, one of the country’s most popular food festivals. With more than 100 events happening throughout the city, you’ll have the chance to sample some of the best food and drink in the Pacific Northwest.
Travel Portland Event Marketing Case Study
Looking for inspiration for your own event marketing efforts? Check out this case study from Travel Portland, which highlights the success they’ve had using Localist to create and promote their event calendar:
Tips for Launching Your Own Event Marketing Campaign
If you’re ready to launch your own event marketing campaign, here are a few tips to help you get started:
1. Define Your Goals
Before you start promoting your events, you need to define what success looks like. What are your goals for the campaign? Are you looking to increase attendance, engagement, or revenue? Once you know what you’re trying to achieve, you can create a strategy that will help you reach those goals.
2. Know Your Audience
To create an effective event marketing campaign, you need to know who your target audience is. What are their interests, needs, and pain points? What channels do they use to find and share information? Once you have a clear understanding of your audience, you can tailor your messaging and promotions to be more effective.
3. Create a Multichannel Marketing Strategy
Effective event marketing requires a multichannel approach. This means promoting your events through a variety of channels, such as email, social media, paid advertising, and more. When you use multiple channels to reach your audience, you increase the chances that they’ll see and respond to your messaging.
4. Use Data to Optimize Your Campaign
As you promote your events, be sure to track your results and use data to optimize your campaign. Which channels are driving the most engagement and conversions? Which messaging resonates best with your audience? By analyzing your data, you can make data-driven decisions that help you achieve your goals.
We hope these tips and ideas help you create an unforgettable event marketing campaign. Happy planning!
Portland, Oregon Calendar of Events
Finally, if you’re looking for a comprehensive calendar of events in Portland, check out our list below. From music festivals to food tours, there’s always something happening in the City of Roses:
January
- Portland International Film Festival
- Portland Seafood and Wine Festival
February
- Portland Winter Light Festival
- Zwickelmania (statewide beer event)
March
- Portland Dining Month
- Portland International Auto Show
April
- Portland Farmers Market opens for the season
- Portland Swap Meet
May
- Portland Rose Festival
- Cinco de Mayo Fiesta
June
- Portland Pride Festival
- Oregon Brewers Festival
July
- Waterfront Blues Festival
- Oregon Country Fair
August
- PDX Adult Soapbox Derby
- Pickathon Music Festival
September
- Feast Portland
- Art in the Pearl
October
- Portland Marathon
- The Haunted Ghost Town at Rossi Farms
November
- Northwest Food and Wine Festival
- Portland Book Festival
December
- Holiday Ale Festival
- ZooLights at the Oregon Zoo
With so many amazing events happening throughout the year, Oregon is a must-visit destination for any traveler. We hope you found some inspiration in this guide and that you’re able to experience some of these events for yourself!
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